Mashable: Whole Foods Boycott Impacts Brand’s Reputation
Whole Foods’ standing is less than it was before CEO John Mackey wrote a well-publicized op-ed in the Wall Street Journal, attempting to put the brakes on health care reform. According to...
View ArticleJohn Reese & Tony Robbins Analyze Reese’s First Million-Dollar Day
Normally, I stay far away from all the get-rich-quick stuff. But I remember when copywriter John Reese became the first Internet marketer to (at least publicly) break the million-dollar-in-one-day...
View ArticleTemporarily Able-Bodied (BloggersUnite: Empowering People With Disabilities)
This post is part of today’s worldwide BloggersUnite event, Empowering People With Disabilities. As my Boomer generation ages, and as our parents move well into the elder category, I reflect often on...
View ArticleA Brilliant Ad for CSR…A Puzzling Call to Action
Editor’s note: I like to say that my blog “covers the intersections of ethics, politics, media, marketing, and sustainability.” But I think this may be the first post in six years of blogging that...
View ArticleWhy Set Up Public Transit to Fail? #blogboost
Yesterday’s postal mail brought an invitation by the Massachusetts Department of Transportation to survey our driving habits. I live in a rural area, along a state highway but between two college...
View ArticleStarbucks as Ad Network/Social Media? OMG #blogboost
I just read a “sleeper” article that may be one of the most important trend pieces of the year. If you have any interest in future trends in marketing, demographics, consumer culture, advertising, or...
View ArticleSlicing the Green Pie: How to Segment in the Green Market
Would you use the same marketing strategy to sell a Lexus and a Smart car? I certainly hope not! Market segmentation, and then marketing differently to those different segments, is a pillar of...
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